Welcome Amy Sok
We are delighted to announce the appointment of Amy Sok, Social Media Marketing Specialist, who joined the Playcentre Aotearoa Marketing and Communications Team on Monday 9 September.
Amy brings a wealth of experience in digital marketing to the team. Her previous role was Team Leader Social Media, Unite Against COVID-19 at Te Whatu Ora (Health New Zealand).
Originally from Cornwall, Amy lives in Whitby with her husband and two young children and likes nothing better than drinking tea and reading books.
Te Wiki o te Reo Māori
We’d love to see how you will celebrate Te Wiki o te Reo Māori – Māori Language Week!
Share a photo or video with some kōrero on how your Centre grows te Reo me ōna Tikanga Māori.
Please email your entries to [email protected] to be in to win this korowai and headband prize pack from the Playcentre Shop!
Te Wiki o te Reo Māori runs 14-21 September, and entries close 28 September.
Also, keep an eye out for our Te Wiki o te Reo Māori social posts and share these on your Centre’s social media pages.
Grandparents Day
Grandparents Day (Sunday 6 October) is a special day for honouring those with silver in their hair and gold in their hearts.
At Playcentre grandparents are a valued part of our village. It is a privilege for grandparents and grandchildren to spend time together and the benefits for both are huge and well documented.
What is your centre doing to involve Grandparents in your wider Playcentre community? Why not invite grandparents to attend one of your sessions? We also have promotional materials and activity templates that tamariki can do on session and take home to give to their special grandparent.
Download resources from the Playcentre website:
https://www.playcentre.org.nz/member/pr-and-communications/grandparents-day-resources/
Messy Play Week
Whakataetae/ Competition
Thank you to everyone who entered our Messy Play Week video/photo whakataetae (competition). It was great to be able to showcase the range of messy play activities on offer across the motu on our Playcentre Aotearoa social media pages. Congratulations to Ōtūmoetai Playcentre who was the winner of our whakataetae and will receive $250 for their Centre.
View the winning video entry from Ōtūmoetai Playcentre.
Campaign Results
A full campaign results report for Messy Play Week is being pulled together and will be shared with Centres soon. Below are some highlights of the campaign to date.
Social Media
We reached 149,200 people with the public Playcentre Aotearoa Facebook page over the campaign period (1-31 August 2024), which was a 163% increase on the previous month (1-31 July 2024). We also reached 14,700 people via our Instagram page, which was a 686% increase on the previous month. We also received new Facebook and Instagram page likes/followers, up 136% and 100% respectively.
Google Display Ads
We received 2,268,349 ad impressions, plus 12,021 ad clicks and a click through rate (CTR) of 0.53%, with a $0.20 cost per click (CPC) from our Google Display Ads for Messy Play Week this year, which was a great result!
Stuff.co.nz digital advertising
From our digital advertising on Stuff.co.nz we received a total of 1,420,083 impressions, 3,465 clicks and a click through rate (CTR) of 0.30% overall. The CTR achieved by the Interscroller advertising was particularly successful, with a CTR of 0.48%, compared to the industry standard of 0.15%.